Executive: Market Growth and Profit Strategies
Marketing Strategy and Implementation. Katherine Cleland brings 30 years of marketing and product development experience at some of America’s best known Fortune 500 companies, including Hewlett-Packard (HP- Semiconductor, HP- InkJet Products, HP-New product development, HP-OEM), The Clorox Company, Bank of America, and Proctor and Gamble.Ms. Cleland has written and advanced dozens of marketing and business plans. Her broad background enables her to evaluate business models holistically, evaluating markets for potential and gauging the right mix of marketing elements to increase profitability and growth. Her expertise runs the gamut from branded consumer products and consumer technology to high-tech, business-to-business products and services.