1-(503) 974-4240 GUIDING PROFITABLE GROWTH IN ADJACENT BUSINESSES

Capabilities: Marketing Strategy and Execution

ICG brings the following capabilities into your team to augment your internal resources where necessary, as part of our guided process.

Create Pull for Your Great Solutions

World class marketing strategy and marketing plans.  Market sizing, segmentation and go to market strategies, all quantified and scalable.  Focus on execution for results.

Examples

  • Evaluate customers, competitors, channels, and industry structure
  • Develop market segmentation and target market identification with sizing
  • Create whole product solution based on user and buyer needs
  • Develop go to market plans and metrics

Approach

  • Work collaboratively with client’s employees while conducting marketing research and developing effective plans. The focus is on practical, easy-to-use tools that can be integrated by the client into future initiatives:
    • Selection of target customers and optimal value proposition 
    • Market segmentation, target market with sizing
    • Whole product solution development process 
    • Go to market options and recommendations