1-(503) 974-4240 GUIDING PROFITABLE GROWTH IN ADJACENT BUSINESSES

Capabilities: Business Development

ICG brings the following capabilities into your team to augment your internal resources where necessary, as part of our guided process.

Generate New Leads, Improve Conversion Rates

Every new business or solution takes form through intensive and intuitive engagement with potential customers and business partners.

Examples

  • Secondary research of highest potential markets and competitive landscape
  • Primary research and partnership / customer exploration
  • Prioritization of most promising target customers with detailed engagement plan
  • Deep engagement to understand all levels of the customer’s buying process
  • Specific feedback on the strength of the client’s value proposition and barriers to success
  • Recommended plan to accelerate business growth

Approach

  • Work collaboratively with client’s employees while conducting business development research. The focus is on practical, easy-to-use tools that can be integrated by the client into future initiatives:
    • Prioritized list of target customers for client’s new business or solution
    • Specific recommendations for improvements for the business or solution that would strengthen the value proposition and key barriers that must be addressed